I was recently invited to attend the Grand Opening of the newly re-designed Sobeys flagship store in Burlington, Ontario. It had been closed for quite some time and I was excited to see how they had changed it. The grand opening was on Thursday November 28th at 8am. I decided to let a little bit of the excitement die down and I made my way to the store around 1130am with my friend Emiley.
Before we even set foot in the store we were greeted by Liberte who were offering free yogurt and Melitta who were offering free coffee outside of the store. As two moms each with a toddler in tow, we gladly welcomed the yogurt for our little ones and coffee for us! There were also coupons to be had which Emiley and I are big fans of.
Just inside the main door was the opportunity to spin a wheel to win a prize. Emiley won a reusable Sobey’s bag with a lifetime guarantee. I won a voucher for bonus Club Sobeys points with my purchase.
Once we made it into the actual store, I couldn’t help but notice how massive it was! It was always a large grocery store but it just seems that much bigger now. We were greeted with freshly baked blueberry & cream cheese danishes which Miss O & Miss T (Emiley’s little one) attempted to pry from our hands! We walked into an expansive fresh produce section which included a massive display of apples and a gorgeous rainbow of peppers. There was also a very large area of prepared fruit and vegetables that would be fabulous to grab on a very busy week or for a quick lunch.
We sampled a number of other delicious treats including cheese, fresh pasta, fresh paninis and more and we wandered through the areas containing the delicatessen, cheese bar, fresh pasta, and fresh-baked bread. The store seemed to go on forever! It felt like we had seen it all and then we finally stumbled upon the actual grocery section.
As an avid couponer & price-matcher, I am always displeased with a brand that does not price-match and unfortunately Sobeys falls into this category. Their flyer typically offers a fair amount of sales and combined with their Club Sobeys program, you can earn points. These points can be redeemed for money off groceries, Aeroplan miles, items from the Rewards Catalog or they can be donated to various charities. Personally, I would rather have a lower price then subscribe to loyalty programs that may or may not add to savings in my budget.
My only issue with the actual store comes from the viewpoint of a mom: The baby section was very small. I have a toddler who enjoys pre-prepared toddler snacks. The baby/toddler food section was not up to par in my opinion; however, this seemed to be one of the few areas that was actually lacking in the store.
All-in-all the store was very impressive. The layout made a lot of sense and all of the fresh foods looked very fresh including the produce. I think it’s a great store that everyone should definitely stop by and check out. It’s in a great location that everyone in Burlington is familiar with (1250 Brant Street). There were so many different kiosks included from coffee bar to paninis that I would love to take the time to explore in more detail next time I’m in that neighbourhood.
And now it’s time for the highlight of this post….(drum roll please)
*Please note: This is a sponsored post; however, all opinions are that of the author.
Andrea can always be found with a new craft in front of her, a form of technology on her right and a coffee on her left. This is how she survives suburbia with her two crazy toddlers in tow.